NEW YORK–(BUSINESS WIRE)–Citi, Live Nation, and NextVR today announced that they will
broadcast this year’s Global Citizen Festival LIVE in virtual reality
for the first time ever. On September 23rd, fans will be
transported to the Great Lawn in Central Park, New York City, for an
incredible immersive experience that will encompass on-stage
performances by headliners including The Lumineers, The Chainsmokers, and
special guests Big Sean, Andra Day and Alessia Cara. This is the
first festival experience that Citi and Live Nation will bring to fans
in the NextVR app.
This one-of-a-kind live concert experience will virtually connect fans
worldwide, offering them front row access, joining over 60,000 in-person
activists as they stand together calling on leaders around the world to
uphold their responsibility to end extreme poverty. Since its inception
in 2012, Global Citizens have taken over twelve million actions and
achieved financial commitments worth more than $30 billion set to affect
one billion lives by 2020.
As an added bonus, fans will have a rare, virtual lens into how this
momentous event comes to life, via the “Backstage with Citi” a joint
production series by Live Nation and NextVR. Highlights include an
in-depth interview with Global Citizen founder Hugh Evans and special
access to the grounds not otherwise accessible by the public.
Citi has been a proud partner of Global Citizen Festival since
inception, and Live Nation proudly serves as the entertainment partner
producing and promoting the event. Both companies are committed to
helping address societal challenges that impact communities across the
In addition to supporting the festival as a major partner, Citi will
present a number of unique advocacy-driven activations during the 2017
Global Citizen Week including a co-branded takeover of bikes in the Citi
Bike program, retail branches, NBC’s TODAY Show and Citi Field as well
as an exclusive show by Mumford & Sons for Citi cardmembers in which
ticket proceeds will benefit Global Citizen and Children in Conflict.
“With our friends at Live Nation, Global Citizen and NextVR, we are
proud to amplify this important event through virtual reality so that
more Global Citizens can unite and be engaged in the movement to end
extreme poverty,” said Jennifer Breithaupt, Global Consumer Chief
Marketing Officer, Citi.
“One of the key ingredients to driving global change is to continuously
find ways to galvanize likeminded people and the power of live music has
proven to be the right medium to ignite action,” said Kevin Chernett,
EVP Global Partnerships and Content Distribution, Live Nation. “By
bringing VR into the mix we are expanding our reach and connecting a
global audience to the cause inspiring even more people to help combat
the world’s biggest challenges.”
“Inclusion is at the heart of Global Citizen’s movement to end extreme
poverty – we are so excited to partner with Citi, Live Nation and NextVR
to give activists and fans around the world front row access to the
Festival through this incredible virtual reality experience,” said
Lizzie Edelman, Vice President, Business Development and Strategic
Partnerships, Global Citizen.
The Global Citizen Festival will be available on a Samsung Gear VR
headset or Google Daydream, along with a compatible smartphone, by
downloading the NextVR app from the Oculus store for GearVR or the
Google Play store for Daydream. Portions of “Backstage with Citi” will
also be made available on demand – in virtual reality and 2D – on Citi
channels. Fans can go to https://www.citiprivatepass.com/vr
to get the latest information.
“Global Citizen is a worldwide movement and in collaboration with our
partners, we’re proud to be able to extend the live festival experience
to fans globally though our VR technology,” said David Cole, CEO, NextVR.
Since last year, Citi and Live Nation have partnered with NextVR to
broadcast live performances from Slash & Friends, Imagine Dragons, Lady
Antebellum, Third Eye Blind, Prince Royce and more in virtual reality to
music fans worldwide and transformed the way fans interact with artists.
Citi [NYSE:C], the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments and
institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | YouTube: www.youtube.com/citi |
Blog: http://blog.citigroup.com |
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist
Nation Management. For additional information, visit www.livenationentertainment.com.
NextVR is the world’s leading virtual reality platform for delivering
live sports and music in virtual reality to fans globally. Launched in
2009, the company has multiple patented technologies that deliver an
unparalleled virtual reality experience, providing fans extraordinary
access and profound immersion. NextVR has world-class partnerships with
leaders in sports and entertainment including the NFL, NBA, FOX Sports,
Live Nation, and the International Champions Cup. NextVR was founded by
industry leaders with decades of experience in 3D stereoscopic imaging,
compression technology and VR broadcasting. For more information, visit