Claro Sports and MARCA Claro will deliver live virtual reality content during the PyeongChang Winter Olympics coverage.
Fifty hours of free VR programming will be delivered across 17 Latin American countries, following the multi-screen broadcasting strategy of Claro and MARCA.
The Winter Olympics VR content, which will include the opening and closing ceremonies and skiing, curling, snowboarding, ski jumping and ice-skating competitions, will be available through the MARCA Claro 360 app for mobile devices.
The virtual reality platform is supported by Android, iOS, Google Daydream and Samsung Gear VR and the content will be available in Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay and Venezuela.
“Our main goal is to deliver a unique experience to the audience, using the most innovative technology, which is why we are to launch live virtual reality for the first time in Latin America,” said José Antonio Aboumrad, director, Claro Sports and MARCA Claro.